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Advanced Introduction to Pricing Strategy and Analytics (Elgar Advanced Introductions series)
SKU: 9781788110099
₹2,089.64
Unlock pricing mastery with this essential guide to pricing strategy and analytics. Delve into diverse strategies, from cost-plus to bundle and subscription pricing, enhanced by crucial analytics techniques. Gain insights into willingness to pay and behavioral pricing nuances, vital for competitive markets. This advanced introduction is a must-have for Indian business students, MBA candidates, and marketing professionals aiming to drive profitability and market success. Sharpen your skills in advanced pricing concepts and data-driven decision-making.
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