Divine Enterprise: Gurus and the Hindu Nationalist Movement
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Divine Enterprise: Gurus and the Hindu Nationalist Movement

SKU: 9789360808747

₹1,695.00

Uncover the powerful influence of gurus in modern India, where spirituality meets shrewd business and politics. This insightful exploration delves into how Hindu spiritual leaders leverage marketing and publicity to shape the nation’s political economy and the Hindu nationalist movement. Discover the intricate interplay between religion, market forces, and the pervasive use of Hindu imagery to promote nationalism and commerce across India. Essential reading for scholars, students, and anyone keen on understanding the nexus of spirituality, politics, and economics in contemporary India.

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Description

  • Publisher : Manohar Publishers & Distributors (23 July 2025)
  • Hardcover : 382 pages
  • ISBN-10 : 9360808741
  • ISBN-13 : 978-9360808747
  • Item Weight : 950 g
  • Dimensions : 25 x 17 x 4 cm

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