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Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring (Palgrave Studies in Practice: Global Fashion Brand Management)
SKU: 9783031111846
Original price was: ₹4,174.07.₹4,174.00Current price is: ₹4,174.00.
Navigate the evolving landscape of fashion retailing in India with this essential guide. Dive deep into digital transformation, gamification, and entrepreneurship strategies vital for success. Explore cutting-edge applications of AI, VR, AR, and digital media redefining consumer engagement and e-commerce in the fashion sector. Perfect for Indian fashion professionals, aspiring entrepreneurs, and students seeking to innovate, digitalize experiences, and capitalize on new growth avenues in the competitive Indian market. Master digital fashion business.
5 in stock