Packaging Research in Food Product Design and Development
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Packaging Research in Food Product Design and Development

SKU: 9788126551507

₹4,145.85

Master food packaging innovation and captivate Indian consumers with expert research strategies. This comprehensive resource delves into the science behind impactful graphics and visual concepts, offering a systematic approach to food product design and development. Explore proven ‘how-to’ business methodologies, understand consumer liking, and leverage segmentation insights crucial for success in the dynamic Indian food and beverage market. Bridge the gap between scientific data and profitable product launches. Essential reading for food scientists, product developers, marketing professionals, and packaging designers seeking to elevate their brand’s appeal and market share in India.

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