Marketing in Libraries and Information Centres
Availability: In Stock

Marketing in Libraries and Information Centres

SKU: 9788170007500

₹467.50

Elevate your Indian library or information centre with proven marketing strategies. This essential guide, from a noted expert in library science, breaks down critical concepts for modern service delivery. Discover market research, segmentation, product development, pricing, distribution, and effective communication (PR, advertising, promotion). It’s a vital resource for library professionals, information managers, and students aiming to thrive in today’s evolving landscape. Master the art of library marketing for enhanced engagement and success in India.

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Description

  • Publisher : Ess Ess Pubns (10 August 2015)
  • Language : English
  • Hardcover : 113 pages
  • ISBN-10 : 817000750X
  • ISBN-13 : 978-8170007500
  • Item Weight : 363 g
  • Dimensions : 13.97 x 1.78 x 22.23 cm

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