INTERNATIONAL MARKETING STRATEGY AND EXPORT PERFORMANCE: With Special Reference to Malaysia
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INTERNATIONAL MARKETING STRATEGY AND EXPORT PERFORMANCE: With Special Reference to Malaysia

SKU: 9788175418226

₹637.50

Master international marketing strategy and enhance export performance with this insightful study. Explore the critical factors driving success for exporting companies, focusing on the vital role of marketing mix adaptation. Gain actionable insights into building a strong global presence and achieving sustainable export growth. This research is essential for business students, academics, and managers seeking to navigate the complexities of international trade and expand their reach effectively. Discover proven strategies for global business success applicable to any market.

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Description

  • Publisher : SHIPRA PUBLICATIONS; Ist edition (1 January 2015)
  • Language : English
  • Hardcover : 156 pages
  • ISBN-10 : 9788175418226
  • ISBN-13 : 978-8175418226
  • Item Weight : 1 kg
  • Dimensions : 20 x 14 x 4 cm

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