Description
- Publisher : Taylor & Francis Group (18 September 2012)
- Language : English
- ISBN-10 : 1138917370
- ISBN-13 : 978-1138917378
- Item Weight : 550 g
- Dimensions : 20 x 14 x 4 cm
₹1,705.50
Unlock significant profitability and business growth through pioneering pricing innovation. This essential guide delves into contemporary pricing theories and proven best practices, offering actionable strategies to gain a competitive edge. Featuring insights from global industry leaders and academics, it equips Indian business executives, pricing managers, and aspiring MBA students with the knowledge to master pricing as a profit driver. Elevate your strategies and achieve sustainable success in today’s dynamic market.
5 in stock