Name: Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
SKU: 9781032906171
Availability: InStock

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

SKU: 9781032906171

₹1,075.50

Elevate your brand with exceptional customer experiences. This insightful book explores the core of consumer behavior and the new ‘phygital’ era, introducing the powerful 7Es framework for experiential marketing. Discover how to design memorable customer journeys that foster deep brand loyalty and drive repeat engagement. It’s an indispensable resource for marketing professionals, business leaders, and students in India seeking to master customer-centric strategies and build lasting relationships in a competitive market. Gain practical insights to transform your approach and create experiences customers can’t forget.

5 in stock