Description
- Publisher : Taylor & Francis Books India Pvt. Ltd; 1st edition (4 December 2022); Taylor & Francis Books India Pvt. Ltd
- ISBN-10 : 1032702230
- ISBN-13 : 978-1032702230
- Dimensions : 17.4 x 24.6 x 1 cm
₹1,165.50
Master the art of customer service marketing to boost business growth in India. This comprehensive guide unpacks best practices for creating exceptional customer experiences and building lasting loyalty. Discover insights into consumer behaviour, service quality, and leveraging technology, illustrated with real-world applications across retail, hospitality, finance, and more. Essential reading for professionals, entrepreneurs, and students aiming to excel in today’s competitive market by transforming service into a powerful marketing tool.
5 in stock