Customer Relationship Management
Availability: In Stock

Customer Relationship Management

SKU: 9781032811628

₹688.75

Master Customer Relationship Management (CRM) with this essential guide for Indian business professionals. Explore strategic CRM, operational implementation, and analytical insights to build lasting customer loyalty and drive business growth. Learn to effectively gather, analyze, and leverage customer data for informed decision-making and gain a competitive edge in India’s dynamic market. Packed with practical case studies and exercises, this book is ideal for MBA students and managers seeking to excel in sales, marketing, and customer retention strategies.

5 in stock

Category: Tags: ,

Description

  • Publisher : Taylor & Francis; 5th edition (22 January 2024); Taylor & Francis
  • Language : English
  • ISBN-10 : 1032811625
  • ISBN-13 : 978-1032811628
  • Dimensions : 18.9 x 24.6 x 1 cm

Related products