Customer Relationship Management: A Global Perspective
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Customer Relationship Management: A Global Perspective

SKU: 9788186268575

₹2,695.50

Unlock global competitive advantage with proven Customer Relationship Management (CRM) strategies. This essential guide provides Indian business professionals and students with a vital global perspective on building profitable, long-term customer relationships. Discover how integrating knowledge management, TQM, and relationship marketing can drive international success. Packed with practical case studies for hands-on learning, it offers deep academic insight and real-world application. Master CRM for sustainable growth and become a leader in today’s interconnected global marketplace. A must-read for aspiring business leaders and marketing strategists in India.

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Description

  • Publisher : Routledge; 1st edition (28 April 2008)
  • Language : English
  • Hardcover : 216 pages
  • ISBN-10 : 0754671569
  • ISBN-13 : 978-0754671565
  • Item Weight : 522 g
  • Dimensions : 15.6 x 1.42 x 23.39 cm
  • Country of Origin : India

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