Customer Relationship Management in Indian Banking Industry
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Customer Relationship Management in Indian Banking Industry

SKU: 9788177081527

₹928.00

Master Customer Relationship Management (CRM) in the dynamic Indian banking sector. This essential guide explores how Indian banks can strategically leverage CRM to enhance customer retention, boost profitability, and overcome evolving industry challenges. Gain critical insights into building a customer-centric organization amidst increasing competition. Essential reading for banking professionals, students, and stakeholders seeking to understand customer management strategies for success in India’s financial landscape.

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Description

  • Publisher : Ingram short title; 1st edition (1 January 2008)
  • Language : English
  • Hardcover : 246 pages
  • ISBN-10 : 9788177081527
  • ISBN-13 : 978-8177081527
  • Item Weight : 486 g
  • Dimensions : 14.4 x 2.5 x 22.1 cm
  • Country of Origin : India

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