CREATING POWERFUL BRANDS
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CREATING POWERFUL BRANDS, 4TH EDN

SKU: 9781856178495

₹805.50

Unlock the secrets to creating powerful brands with this definitive guide to brand management. Essential for Indian business and marketing students, this updated 4th edition offers the latest thinking and best practices in branding. Packed with over 50 real marketing campaigns, it vividly illustrates how branding theories are implemented in practice. Gain a clear understanding of brand strategy and build impactful brands. A must-read for students and professionals seeking to excel in today’s dynamic market.

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Description

  • Publisher : A Butterworth-Heinemann Title; 4th edition (29 September 2010)
  • Language : English
  • ISBN-10 : 9781856178495
  • ISBN-13 : 978-1856178495
  • Item Weight : 953 g
  • Dimensions : 19.05 x 2.54 x 22.86 cm

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