Consumer Perception & Buying Behaviour: Handbook of Online Grocery and Frozen Foods Cases
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Consumer Perception & Buying Behaviour: Handbook of Online Grocery and Frozen Foods Cases

SKU: 9789390660353

₹1,000.00

Decode India’s evolving online grocery and frozen food landscape with this insightful handbook. Explore critical consumer perception and buying behaviour trends through practical case studies tailored for the Indian market. Essential for e-commerce professionals, marketers, and business strategists, this guide illuminates the purchasing decisions driving India’s digital food retail revolution. Gain a competitive edge by understanding the unique habits of Indian online shoppers in this dynamic sector.

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Description

  • Publisher : Satish Serial Publishing House (1 January 2021)
  • Language : English
  • ISBN-10 : 9390660351
  • ISBN-13 : 978-9390660353
  • Item Weight : 1 kg
  • Dimensions : 24 x 16 x 2 cm
  • Country of Origin : India

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