Consumer Brand Relationships: Theory and Practice (PB)
Availability: In Stock

Consumer Brand Relationships: Theory and Practice (PB)

SKU: 9781138961548

₹2,120.75

Unlock the secrets to cultivating powerful consumer brand relationships with this essential academic text. Explore groundbreaking theory and practical applications designed to inform strategy and elevate brand practice. This book offers deep insights into fostering customer loyalty, enhancing brand engagement, and driving sustainable business growth through effective relationship management. An indispensable resource for marketing professionals, business students, and strategists aiming for excellence in the dynamic Indian marketplace.

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Description

  • Publisher : Taylor & Francis Group (6 March 2013)
  • Language : English
  • Hardcover : 456 pages
  • ISBN-10 : 9781138961548
  • ISBN-13 : 978-1138961548
  • Item Weight : 550 g
  • Dimensions : 20.3 x 25.4 x 4.7 cm

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