Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
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Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands

SKU: 9783031299650

Original price was: ₹4,174.07.Current price is: ₹4,174.00.

Master commodity branding in India’s evolving energy sector. This essential guide delves into modern energy brands, offering expert insights into challenges and opportunities. Learn strategic approaches to differentiate commodities, meet consumer demands for sustainability and CSR, and build strong brand identities in liberalized markets. Ideal for business professionals, marketers, and academic researchers navigating the complexities of energy sector branding, this qualitative research approach fills a crucial knowledge gap for building impactful brands in India’s dynamic marketplace. It’s a must-read for strategic brand management.

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Description

  • Publisher : Palgrave Macmillan; 1st ed. 2023 edition (22 June 2023)
  • Language : English
  • Hardcover : 150 pages
  • ISBN-10 : 3031299655
  • ISBN-13 : 978-3031299650
  • Item Weight : 318 g
  • Dimensions : 15.24 x 1.91 x 21.59 cm

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