Building Consumer-Brand Relationship in Luxury Brand Management
Availability: In Stock

Building Consumer-Brand Relationship in Luxury Brand Management

SKU: 9789395806527

₹495.00

Master luxury brand management in India’s vibrant market. This essential read decodes luxury’s shift from materialism to enriching consumer experiences, crucial for today’s Indian consumer. Discover innovative research guiding you to build lasting consumer-brand relationships and ensure brand sustainability. Perfect for marketing professionals, students, and entrepreneurs seeking to excel in luxury marketing and connect deeply in global and multicultural contexts.

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Description

  • Publisher : The Hospitality Press (1 January 2023)
  • ISBN-10 : 9395806524
  • ISBN-13 : 978-9395806527
  • Item Weight : 1 kg

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