Advertising Marketing and Brand Building: Understanding Consumer Behaviour
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Advertising Marketing and Brand Building: Understanding Consumer Behaviour

SKU: 9788184050752

₹828.75

Elevate your marketing impact and sharpen managerial decision-making with deep insights into consumer behaviour. This guide distills expert research on consumer psychology, offering practical, prescriptive advice for improving organizational performance. Master essential topics like new product management, integrated marketing communications, and social media strategies to build stronger brands. It’s an indispensable resource for students and professionals seeking to excel in advertising and marketing in India.

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Description

  • Publisher : Reference Press (1 January 2012)
  • Language : English
  • ISBN-10 : 8184050755
  • ISBN-13 : 978-8184050752
  • Item Weight : 500 g

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