The Advertising Handbook
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The Advertising Handbook

SKU: 9781032973678

Original price was: ₹2,249.10.Current price is: ₹2,249.00.

Master today’s dynamic marketing communications landscape with this comprehensive advertising handbook. Ideal for students and professionals in India, it delivers a critical introduction to essential advertising and marketing practices. Gain insights from leading international scholars and practitioners on industry shifts, consumer relations, and diversification strategies across advertising, marketing, and public relations. Packed with innovative case studies and thought-provoking discussion questions, this book equips you to excel in the fast-paced world of modern advertising. Essential reading for aspiring marketers.

5 in stock

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Description

  • Publisher : Taylor & Francis; 4th edition (5 March 2018); Taylor & Francis
  • ISBN-10 : 1032973676
  • ISBN-13 : 978-1032973678
  • Dimensions : 17.4 x 24.6 x 7.13 cm

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