Advertising & Brand Building: Principles & Case Studies
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Advertising & Brand Building: Principles & Case Studies

SKU: 9788177083156

Original price was: ₹635.00.Current price is: ₹476.00.

Master modern advertising and brand building in India’s vibrant market. This essential guide offers critical principles and insightful case studies, drawing from research by Indian scholars. Navigate the complexities of attracting and retaining consumers, understand evolving marketing strategies, and build enduring brands. Ideal for business students and marketing professionals seeking to excel in today’s competitive landscape, this book provides practical knowledge for impactful brand promotion and success.

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Description

  • Publisher : New Century Publications; 1st edition (5 November 2012)
  • Language : English
  • Hardcover : 208 pages
  • ISBN-10 : 8177083155
  • ISBN-13 : 978-8177083156
  • Item Weight : 476 g
  • Dimensions : 14.61 x 2.03 x 22.23 cm
  • Country of Origin : India

Additional information

Author

K Pongiannan
Publisher

New Century Publications
ISBN

9788177083156

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