Active Price Management: Be a Price Maker
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Active Price Management: Be a Price Maker, Not a Price Taker! (Business Guides on the Go)

SKU: 9783031420481

Original price was: ₹3,339.09.Current price is: ₹3,339.00.

Unlock significant business growth with effective price management strategies. This essential guide transforms pricing from a neglected aspect into your most powerful marketing tool for sustainable profit maximization. Discover practical frameworks and fundamental principles derived from leading executive education, focusing on creating customer value and boosting your company’s bottom line. Ideal for Indian business professionals, entrepreneurs, and marketing managers seeking to become true price makers, not mere price takers, in the dynamic Indian market. Elevate your pricing acumen and drive measurable success.

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Description

  • Publisher : Springer International Publishing AG; 1st ed. 2023 edition (2 November 2023)
  • Language : English
  • Hardcover : 90 pages
  • ISBN-10 : 3031420489
  • ISBN-13 : 978-3031420481
  • Item Weight : 286 g
  • Dimensions : 14.81 x 0.97 x 21.01 cm

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