Availability: In Stock

The Life of Y: Engaging Millennials as Employees and Consumers

SKU: 9780143464303

399.00

Discover ‘The Life of Y’ by Debashish SenGupta, available at The Bookish Owl! ISBN: 9780143464303. This award-winning book delves into understanding and engaging millennials, the world’s largest consumer and employee demographic. Explore in-depth research on Generation Y’s values, motivations, and expectations in the workplace and marketplace. Learn how to bridge the engagement gap, address loyalty concerns, and implement innovative strategies to attract, retain, and connect with millennials. Essential reading for businesses seeking sustainable growth by adapting to the evolving needs of this influential generation. Unlock the secrets to millennial engagement and drive your business forward with ‘The Life of Y’.

5 in stock

Description

  • Publisher ‏ : ‎ Penguin Business (21 December 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0143464302
  • ISBN-13 ‏ : ‎ 978-0143464303
  • Item Weight ‏ : ‎ 290 g
  • Dimensions ‏ : ‎ 12.7 x 1.98 x 20.32 cm
  • Country of Origin ‏ : ‎ India