Explore the profound impact of technology and Big Data on human behavior with “The Psychology of Technology: Social Science Research in the Age of Big Data.” This essential read delves into how digital advancements are reshaping our interactions, mental well-being, and the very practice of psychology. Discover how researchers leverage digital footprints from smartphones and social media to gain unprecedented insights into cognition and behavior. The book also critically examines the ethical considerations surrounding the use of public digital information. A timely analysis, especially relevant in the post-COVID era, it addresses the lasting changes technology brings to individuals, workplaces, and society. Perfect for psychologists, social scientists, and anyone curious about the human-technology interface.