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The Protection of Biodiversity and Traditional Knowledge in International Law of Intellectual Property: 12 (Cambridge Intellectual Property and Information Law)
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The Protection of Vulnerable Groups under International Human Rights Law (Routledge Research in Human Rights Law)
0Original price was: ₹17,262.25.₹13,809.80Current price is: ₹13,809.80.Unlock critical insights into the international human rights law protecting vulnerable groups. This groundbreaking study offers an innovative approach, exploring the overall scope and mechanisms of global legal safeguards for at-risk populations, rather than focusing solely on specific conventions. It’s an indispensable resource for Indian law students, legal scholars, academics, and human rights advocates seeking a deeper understanding of international protection frameworks. Enhance your knowledge of human rights law and contribute to a more just and equitable world. Essential reading for mastering the nuances of rights protection globally.
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The Protein Protocols Handbook, 2e
0Original price was: ₹3,195.00.₹2,715.75Current price is: ₹2,715.75.Unlock advanced protein characterization with the essential Protein Protocols Handbook, 2e. This updated edition is your definitive guide to cutting-edge molecular biology techniques, featuring 60 new chapters on mass spectrometry, proteomics, and modern glycoprotein analysis. Perfect for Indian life science researchers and biotechnology students, it offers clear, step-by-step protocols for reproducible results in your laboratory. Master essential methods from antibody production to complex protein studies. A must-have resource for scientists advancing research in India.
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THE PROTOCOL BOOK FOR INTENSIVE CARE
0₹1,295.00Elevate your practice with the most current Intensive Care Protocols. This authoritative 6th edition expertly delivers updated, evidence-based cardiac and allied medical guidelines essential for critical care professionals across India. Stay abreast of breakneck advancements in diagnostics and therapeutics with a comprehensive compendium designed for modern medical challenges. An indispensable resource for intensivists, cardiologists, and students seeking to master critical care medicine. Enhance patient care with the latest scientific consensus and proven protocols.
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The Provoked Economy: Economic Reality and the Performative Turn
0Original price was: ₹18,880.00.₹14,160.00Current price is: ₹14,160.00.Unlock a new perspective on economic reality with this groundbreaking academic book. Explore the “performative turn” and discover how economic theories and actions actively provoke market outcomes, challenging conventional thought. This insightful analysis reveals the performative nature of economics, demonstrating how models construct the very world they claim to represent. It’s essential reading for economics students, social science researchers, and anyone in India interested in critical economic theory and understanding market dynamics beyond basic principles.
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The Psychiatric Persuasion: Knowledge, Gender and Power in Modern America
0Original price was: ₹5,175.00.₹3,881.25Current price is: ₹3,881.25.Delve into the pivotal shift in American psychiatry between 1900-1930 with this authoritative study. Uncover how gender concepts profoundly influenced the emergence of a “psychiatry of the normal,” expanding its reach into everyday life. Elizabeth Lunbeck expertly navigates early 20th-century Boston, examining how psychiatric knowledge became intertwined with power and societal challenges like immigration and poverty. This essential read for students and scholars of social history, gender studies, and psychology reveals the intricate power dynamics that shaped modern America. Discover the forces behind psychiatric persuasion.
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The Psychoanalysis of Race
0Original price was: ₹6,975.00.₹5,231.25Current price is: ₹5,231.25.Uncover the hidden psychological roots of race and societal bias. This seminal collection delves into how unconscious fantasies shape racial undercurrents and identities, exploring intricate links between psychoanalytic theory, postcolonial discourse, and the construction of race. It offers critical insights into enduring social inequities. Essential reading for students and scholars of psychology, sociology, cultural studies, and anyone seeking deeper understanding of societal structures in India and beyond. Gain profound perspectives on identity and prejudice from a leading voice in critical theory.
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The Psychologization of Society: On the Unfolding of the THerapeutic in Norway (Therapeutic Cultures)
0Original price was: ₹15,340.00.₹11,505.00Current price is: ₹11,505.00.Uncover the pervasive influence of psychology on modern society. This essential read delves into the global spread of the “therapeutic ethos,” examining how mental health and self-care concepts now shape everyday life, culture, and even faith. Discover the intricate ways psychology impacts media, law, and the universal quest to become your “best self” in today’s complex world. Crucial for students and scholars of sociology, psychology, and cultural studies in India, this book offers vital insights into the unfolding of therapeutic cultures and societal transformation.
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THE PSYCHOLOGY OF ADVERTISING
0Original price was: ₹5,898.82.₹4,424.12Current price is: ₹4,424.12.Master the art of persuasive advertising by understanding its psychological impact. This vital resource delves into consumer psychology, linking academic research with real-world examples to explain how ads shape thoughts, emotions, and actions. Essential for the Indian market, it covers critical topics like online advertising, digital footprints, and micro-targeting, bridging the gap between science and effective marketing practice. Ideal for students and professionals in advertising, marketing, and media, this book offers invaluable insights into influencing consumer behaviour. Enhance your campaigns and drive results with a deeper grasp of advertising’s psychological drivers.
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The Psychology of Fatigue: Work, Effort and Control
0Original price was: ₹7,976.35.₹6,381.08Current price is: ₹6,381.08.Master your work and effort with profound insights into fatigue. This seminal work revolutionizes understanding, framing fatigue as a critical emotional regulator for managing competing activities and discouraging overcommitment. Explore the intricate psychology of effort, control, and performance to enhance productivity and well-being. An indispensable resource for psychology students, researchers, and professionals in India navigating demanding work environments. Deepen your grasp of human performance and stress management with this essential academic volume.