-
ADVANCES IN THE DYEING AND FINISHING OF TECHNICAL TEXTILES (HB 2013)
0₹18,360.00Unlock the future of high-performance fabrics with cutting-edge dyeing and finishing techniques. This comprehensive guide delves into the latest advancements in technical textile processing, offering in-depth insights into innovative dyeing methods and functional finishing applications essential for modern textile manufacturing. Discover key technologies and scientific principles that drive innovation in technical textiles. A crucial resource for textile professionals, researchers, and students across India’s burgeoning technical textile sector, empowering them to master textile advancements and processing.
-
Advancing Global Education Patterns of Potential Human Progress (Vol. 2): Volume 2:Advancing Global Education
0₹796.00Unlock critical insights into global education progress and human development patterns. This essential volume delves into worldwide education enrollments and adult attainment levels, projecting timelines for achieving universal education goals. Understand the financial costs and expected benefits of accelerating educational advancement. It’s a must-read for educators, policymakers, and students eager to grasp the trends shaping human progress and to inform future educational strategies and research. Gain a comprehensive perspective on learning’s evolution across the globe.
-
-2%
Adventurers: The Improbable Rise of the East India Company: 1550-1650
0Original price was: ₹3,416.00.₹3,416.00Current price is: ₹3,416.00.Uncover the surprising journey of the East India Company from its humble Tudor beginnings to shaping India’s future. David Howarth masterfully chronicles the ‘adventurers’ who navigated fierce Dutch rivalry and planted the seeds for British expansion in India. This captivating account reveals the Company’s early business tactics, from leaky ships to commercial triumphs, offering crucial insights into the foundations of the British Raj. Essential reading for enthusiasts of Indian history, maritime trade, and the intricate origins of global empires. Discover how a single enterprise laid the groundwork for centuries of transformation in India.
-
Advertising Account Planning: A Practical Guide
0₹402.50Unlock your potential in advertising account planning with this indispensable practical guide. Navigate the entire account planning process, from start to finish, enriched with clear, real-world examples and insightful case studies. This book is your go-to resource for mastering advertising strategy and effective advertising campaigns. Perfect for advanced undergraduate and graduate students, and crucial for advertising professionals in India aiming to elevate their marketing communications skills. Gain expert knowledge to excel in strategic planning and boost advertising effectiveness.
-
-35%
Advertising in India: Trends and Impacts
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Discover the dynamic world of ‘Advertising in India: Trends and Impacts’ by The Bookish Owl. This comprehensive guide delves into the history, evolving landscape, and ethical considerations of advertising in India. Explore various advertising media, understand agency influence, and analyze the portrayal of women and the use of sex in advertising. The book critically examines the impact of advertising on rural India and its crucial role in targeting consumers and fostering business communication. Essential reading for students, professionals, and anyone interested in the persuasive power of Indian advertising. Gain insights into key trends and their profound effects.
-
-35%
Advertising Management
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Discover “Advertising Management,” a comprehensive guide by Virendra S. Poonia, ideal for students worldwide. Published by GenNext Publication in 2010, this 330-page English text offers a balanced selection of core concepts and new perspectives on advertising management. It simplifies complex topics, providing a clear introduction to the subject without sacrificing depth. While acknowledging the common practice of outsourcing to specialized agencies, this book equips readers with a solid understanding of critical advertising processes. Whether you’re new to the field or seeking to broaden your knowledge, “Advertising Management” is an essential resource for grasping modern advertising thinking and practice. Get your copy from The Bookish Owl today.
-
-5%
Advertising Management: With Cd
0Original price was: ₹1,195.00.₹1,135.25Current price is: ₹1,135.25.Discover the essential “Advertising Management: With Cd” by Oxford University Press, the definitive textbook for management, mass media, and advertising students. This comprehensive second edition delves into advertising and promotions, media strategy, and agency relationships. Explore crucial topics like consumer behavior, creative strategy, digital advertising, Indian rural and global contexts, advertising laws, ethics, sales promotion, and direct marketing. Packed with real-life cases and exhibits, this book provides an in-depth understanding of integrated marketing communication. Perfect for students seeking a robust foundation in advertising management and professionals looking to sharpen their skills. Available now at The Bookish Owl.
-
Affirmative Action in the United States and India: A Comparative Perspective: 56 (Routledge Frontiers of Political Economy)
0₹3,200.00Explore the critical nexus of US Affirmative Action and India’s Reservation Policies in this insightful comparative study. Thomas E. Weisskopf delves into the socio-economic impacts, historical contexts, and political debates shaping equality initiatives in both nations. Essential for students of political science, sociology, and law, as well as policymakers and social justice advocates in India, this book illuminates the challenges and effectiveness of policies designed to address disadvantage and promote social mobility. Gain a nuanced understanding of how diversity is pursued through law and policy in major democracies.
-
Affluence and Poverty in the Middle East
0₹4,951.53Uncover the persistent poverty and extreme inequality shaping the Middle East’s political economy. This seminal work offers a deep dive into the complex factors driving affluence and poverty across the region. It critically examines the dynamics of economic development and proposes insightful solutions to persistent challenges. Essential reading for students of economics, political science, international relations, and professionals seeking a nuanced understanding of regional disparities and development strategies. Explore the critical economic landscape of the Middle East.
-
-9%
Africa and the Indian Ocean Region
0Original price was: ₹13,664.00.₹13,664.00Current price is: ₹13,664.00.Explore the pivotal role of Africa in the dynamic Indian Ocean Region. This essential collection delves into the geopolitical shifts, maritime strategies, and deepening cultural linkages between Africa and the Indian Ocean. It critically examines India’s evolving engagement with Africa and sheds light on China’s increasing influence in this vital waterway. Gain crucial insights into the political economy and regional dialogue shaping the Western Indian Ocean. An indispensable read for scholars, policymakers, and anyone interested in international relations, regional security, and the future of South Asia’s maritime connections.
-
-9%
Africa South of the Sahara 2003: Regional Surveys of the World (32nd edn.)
0Original price was: ₹30,256.00.₹30,256.00Current price is: ₹30,256.00.Gain a profound understanding of Africa South of the Sahara with this indispensable 32nd edition. This exhaustive regional survey delivers over 1,300 pages of critical economic and demographic statistics, alongside expert analysis of Sub-Saharan African affairs. Delve into detailed country surveys, covering political, economic, and social landscapes, vital directory information, and key statistics. Perfect for students, academics, and professionals in India seeking authoritative insights into the African region, its organizations, and commodities.
-
-9%
Africa: An Introduction
0Original price was: ₹3,707.82.₹3,707.82Current price is: ₹3,707.82.Discover the depth of Africa with this engaging introduction. Journey through the continent’s captivating history, diverse geography, and intricate politics, tracing its path from slavery and imperialism to independence and modern progress. This accessible guide illuminates Africa’s rich cultures, arts, literature, and the evolving lives of its people. Essential for high school and university students exploring world studies, and perfect for general readers wanting to grasp the complex realities and dynamic future of Africa. Gain a crucial understanding of this rapidly modernizing continent.
